Solar is Expensive…so why should anyone pursue solar in a market like this?

Because solar isn’t risky…

The instant your photovoltaic (PV) system is up and running, it’s reducing the amount of juice you pull from the grid, lowering monthly bills, increasing your homes value and sheltering you from rising energy costs. Here’s an overview of the reasons we have to be optimistic about solar today:

A solar energy system adds value by:

• Lowering your monthly electric bill.
• Increasing your homes value.
• Locking in your kWh price for the electricity you use and reducing exposure to utility inflation over time.
• Potentially free up more cash each month, which can be applied to meet other expenses.
• Lessen your reliance on carbon-intensive sources of power.

Investments in energy efficient home features, such as solar energy systems, have historically been valued based on how quickly the investment pays for itself. However, this neglects to take into account the value added to the home, which can be recovered when the house is sold.
According to The Appraisal Journal, home value increases by $20 for every $1 reduction in annual utility bills.

A solar energy system that saves $200 per month would add $48,000 to the value of the home

With an average lifespan of about 25 years, such systems are investments that consistently produce electric returns over a long time frame.

Energy price inflation will continue, especially in electricity markets which will be impacted severely by Cap & Trade.
So don’t rule out a PV system just because it’s expensive.  Think about the many reasons why solar makes sense for you.